About the Founder
James H. Gosserand II, MBA
James is a seasoned executive leader whose career has been defined by a unique blend of corporate strategy, military discipline, and entrepreneurial grit. With a track record of driving growth at global brands like Procter & Gamble, Walmart, and General Mills, and scaling multiple ventures from the ground up, he brings a rare perspective on what it takes to succeed and stay relevant in a world of constant change.
After decades of navigating complexity, leading and inspiring teams across various industries, verticals, diverse backgrounds, and skillsets, James took a professional sabbatical in 2024. This period of intentional learning, global travel, and mentorship was the real-world application of the MasterTheKick principles, a deliberate "kickstart" to his own next chapter. He created this playbook to share the frameworks that have shaped his journey and to empower other men to build their most resilient, purposeful lives.
The Genesis of an Idea
MasterTheKick wasn't sparked by a single epiphany, but emerged from countless interactions with men at different stages of life, some fiercely driven, others simply drifting. Across these conversations and observations, one thing became clear: there was a glaring gap in resources for men navigating their 'second act.' Inspired by the enduring wisdom of Bruce Lee and the quiet mastery of Pelé, MasterTheKick is rooted in the belief that greatness is not born from circumstance, but from commitment.
Your Second Act is Not an Encore. It's the Main Event.
Our mission is to provide a clear, actionable framework for men who are ready to challenge themselves, pursue their passions, and believe in their own potential for growth. We exist to prove that your best chapter is not behind you, it's waiting to be written. This isn't about recapturing youth; it's about applying wisdom. It's about leveraging the experience you've earned to build a future with intention, vitality, and a renewed sense of purpose.
We provide the tools for rejuvenation and the roadmap for hope. The rest is up to you. MasterTheKick is the pen; it's time to write your story.